smiling woman building her profitable business as she finds high value prospects

Need new customers? Find high-value prospects NOW.

Need more high-value customers? Make a plan and find them fast. Instead of waiting for prospects to find you, why not go out and find them? If you sell a high-value product or service, finding prospects and audiences can be challenging unless you know where to look. There are lots of “watering holes” where your…

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lion hunting new customers for a profitable business

Go on the HUNT for new customers

Did you know that lions are smart hunters? Lions do not possess the keenest senses in the animal kingdom. Many other animals (including the animals that the lions are hunting) are bigger or stronger or have a keener sense of smell. What lions lack in physical ability, they make up for in other ways. Their…

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smiling woman holding packages not confusing her customers as she builds a profitable business

Do you confuse your customers? Do This Instead – Starting NOW!

Listen to Your Customers and Use Their Language Why you MUST listen to your customers, tune your sales pitch to your customer’s expectations, and use their language. Do you speak in acronyms and jargon to show off your expertise? Business owners often get caught up in their industry jargon and technical terms. Instead of impressing…

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two women business owners building a profitable business outsource

Why Outsourcing is the SECRET ingredient for successful businesses.

Have you found a new product or service that you want to add – but you don’t have the time or resources? Adding new services your business sells and fulfills itself can be a great idea, but it’s not always practical. Perhaps clients are asking for a service or product you don’t provide, and you…

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woman running a profitable business using affiliate marketing and waking up to money in the bank

Can your business profit from affiliate marketing? Yes. Get started NOW!

How would you feel if $$$ showed up in your bank account – with zero effort from you? If you’re like most people, you would be thrilled to have this truly passive income. It’s called affiliate sales, something that most businesses can add to their sales and marketing. Affiliate sales involve other people selling your…

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car in snow story is secret sauce for profitable business

How to add the “secret sauce” for your business.

What turns an ordinary recipe into something extraordinary? A dash of the unexpected. A bit of “secret sauce.” As a business owner, it can be hard to get the attention of your audience. There is a LOT of noise out there. To get noticed, one of your biggest assets can be your authenticity – and…

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woman building her profitable business with a loyalty program

Why should you add a loyalty program? More profits and better customer engagement.

Most loyalty programs reward customers when they regularly buy from a business or have purchased a certain amount. The rewards program can offer free products, discounted future purchases, early bird ticket access, skip-the-line service, or a VIP service level. It makes customers feel special and rewards them for their continued business. A loyalty rewards program…

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woman using AI artificial intelligence to grow her profitable business

Can your business grow and profit using Artificial Intelligence? YES!

Artificial Intelligence (AI)  is topping the news. From fears about how AI will take over jobs to the joy of handing off repetitive tasks, everyone seems to be searching for ways to incorporate AI into their business. I have been using AI primarily in content creation. Need a dozen ideas for a blog post? Want…

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woman working to build her profitable business by finding her perfect audience

Your perfect audience is out there. Here are easy ways to find them.

Finding Your “People” – Who is your perfect audience? As you create your marketing plan, you have to consider several things: Who is your audience? What problem do they have? What have they tried before? Does your product or service match not only what they want to buy but their ability to buy. Let’s look…

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