Grow Your Business
Your perfect audience is out there. Here are easy ways to find them.
Finding Your “People” – Who is your perfect audience? As you create your marketing plan, you have to consider several things: Who is your audience? What problem do they have? What have they tried before? Does your product or service match not only what they want to buy but their ability to buy. Let’s look…
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You can find out right now what your customers want to buy, if you do this one thing.
Too often, business owners do all the talking and none of the listening. After all, we are the experts in our products and services. We get wrapped up in following our internal sales script and often forget to pick up on the cues that what we are trying to sell may not match our customers’…
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Do your customers feel special? No? Then you are leaving money on the table.
Do you consistently interact with your existing customers? A printing company contacts me quarterly. I did a lot of business with them 15+ years ago when I had clients with many print projects. The printing company impressed me with its great work and reasonable prices. It is also responsive and easy to work with. They…
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Build your brand message, and watch your profits SOAR.
If you want to add fuel to your bottom line, the fastest path is through your marketing message. However, crafting a message that resonates with your audience can be difficult – and a lot of trial and error. It can be challenging to create an ideal on-target message that hits your audience’s pain points, highlights…
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Unlock Nike, Spanx, and Starbucks’ Secrets to Greatness – Right Now!
What does your new (or not yet) business have in common with Nike, Spanx, Amazon, and Stonewall kitchen? A lot actually. Each of those businesses started with someone having a crazy idea and chasing their vision. (BTW: readi to the end to find out one more amazing fact about each business) Spanx: From Fax machines to…
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Can you build your brand and engagement? YES. Use these 11 tips to get started now.
Having a recognizable brand helps clients in two big ways. Understand what you do. It is a waste of time (and money) when you attract prospects who have no need or desire for what you do or sell. Understand who you serve. Your business serves a particular audience. If you sell gardening tools, you want…
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Beginner’s Blueprint: 3 Steps to Launch Your Profitable Business
Thinking about starting a business? Here are the THREE key questions to ask. What is the basis for a successful business? Do you like (or better love) what you do? Are you great at this (or at least better at it than your client)? Is what you do something that’s hard or unpleasant for your…
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Email marketing for the WIN. Get started NOW.
Email sales funnels Want more sales? Want to build a list? Want to automate your sales process? There is a simple way: Create a sales funnel. If you are new to email funnels, they can seem overwhelming. So, let’s take a step back and understand how they work and the key parts of every stage…
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Demystifying Sales and Marketing: What You Need to Know
Many businesses use the terms sales and marketing almost interchangeably. While related, sales and marketing have different aims and mindsets. Although closely related, sales and marketing are two distinct facets of business that serve different purposes and employ different strategies. Making the distinction can help you with both. How marketing and sales are different Objective:…
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How to Build Your First Sales Funnel
A sales funnel does not have to be complicated. However, it must address the key elements of converting strangers into buyers. How a funnel is executed will depend on each business. Some funnel builders make it seem more complicated than others. It doesn’t have to be. When you distill it down, every funnel starts with…
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