woman building her profitable business by online search seo

When customers look online, are they finding your business?

When potential customers are in the research phase of buying, they often search online to educate themselves. It’s your mission to be the source of answers everywhere they look. Let’s say you sell motor scooters. Before they purchase, your customers are probably searching Google with questions such as: What are the advantages of electric vs.…

Read More
woman growing her profitable business by using email marketing

Email marketing for the WIN. Get started NOW.

Email sales funnels Want more sales? Want to build a list? Want to automate your sales process? There is a simple way: Create a sales funnel. If you are new to email funnels, they can seem overwhelming. So, let’s take a step back and understand how they work and the key parts of every stage…

Read More
woman building her profitable business by demystifying sales and marketing

Demystifying Sales and Marketing: What You Need to Know

Many businesses use the terms sales and marketing almost interchangeably. While related, sales and marketing have different aims and mindsets. Although closely related, sales and marketing are two distinct facets of business that serve different purposes and employ different strategies. Making the distinction can help you with both. How marketing and sales are different Objective:…

Read More
woman building a profitable business using her first sales funnel

How to Build Your First Sales Funnel

A sales funnel does not have to be complicated. However, it must address the key elements of converting strangers into buyers. How a funnel is executed will depend on each business. Some funnel builders make it seem more complicated than others. It doesn’t have to be. When you distill it down, every funnel starts with…

Read More
woman building a profitable business using 11 essential steps

Elevate Your Brand: 11 Essential Steps You Need to Take Now

Tip #1: Use consistent brand visuals. Visuals register with the brain first, so a consumer should first see a consistent brand look. Brand EVERYTHING the same way. Think of Coca-Cola or Apple. They look very different—Coke’s red, swoopy logo versus Apple’s Zen bluish-silver website. Both are successful. Both send a consistent visual message that goes…

Read More
woman building a profitable business by building her brand

Unlock Business Growth: The Power of Building Your Brand

When you’re just starting out, building your brand can feel overwhelming. But it can be easy – when you have a plan. If you put a plan in place before you start, you will be much more strategic about how you spend your time and money. My CATCH Branding system is a framework to help…

Read More
woman building her profitable dream business without overwhelm

Overcome Overwhelm: How to Build Your Dream Business Step-by-Step

When we hand a child a violin for the very first time, we don’t expect them to map out their worldwide concert tour.   We don’t hand a kid their first pair of ice skates and start talking about preparing for the next Olympic games. Yet that’s what we often expect of new business owners.…

Read More