Prospecting
Email Funnels 101: The only four things you need to know.
Everyone talks about email funnels…but you might not know exactly what an email funnel does unless you read marketing blogs and hang out with sales geeks (guilty on both counts). Sometimes, email sales funnels can feel complicated and technical. It doesn’t have to be. Email can be one of your business’s biggest profit drivers. Creating…
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Build your brand message, and watch your profits SOAR.
If you want to add fuel to your bottom line, the fastest path is through your marketing message. However, crafting a message that resonates with your audience can be difficult – and a lot of trial and error. It can be challenging to create an ideal on-target message that hits your audience’s pain points, highlights…
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Are you using this valuable resource? Your customers are a hidden asset waiting to be tapped.
What if you could assemble a room of experts on your products and services? People who know the ins and outs of every bit of your product. The good news is that you already know your experts. Your best experts are your customers. Asking for customer feedback is easier than you think. Customers are experts…
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Can you build your brand and engagement? YES. Use these 11 tips to get started now.
Having a recognizable brand helps clients in two big ways. Understand what you do. It is a waste of time (and money) when you attract prospects who have no need or desire for what you do or sell. Understand who you serve. Your business serves a particular audience. If you sell gardening tools, you want…
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When customers look online, are they finding your business?
When potential customers are in the research phase of buying, they often search online to educate themselves. It’s your mission to be the source of answers everywhere they look. Let’s say you sell motor scooters. Before they purchase, your customers are probably searching Google with questions such as: What are the advantages of electric vs.…
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How can your business grow and profit? Use AI
AI can be your secret sales agent You can use the power of AI to help identify leads, trends, and sales opportunities for your small business. Here are three ways you can use AI to streamline and enhance your sales process. #1 You can use AI to find and prioritize leads You need leads to…
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Email marketing for the WIN. Get started NOW.
Email sales funnels Want more sales? Want to build a list? Want to automate your sales process? There is a simple way: Create a sales funnel. If you are new to email funnels, they can seem overwhelming. So, let’s take a step back and understand how they work and the key parts of every stage…
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How to Build Your First Sales Funnel
A sales funnel does not have to be complicated. However, it must address the key elements of converting strangers into buyers. How a funnel is executed will depend on each business. Some funnel builders make it seem more complicated than others. It doesn’t have to be. When you distill it down, every funnel starts with…
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Secure Your Future: Easy Steps to Consistent Income
The question I get most from clients is how to create consistent income. I get this from my clients, entrepreneurs, and creatives. The industry doesn’t matter; the idea of having reliable income does. Ready for the big secret? The path to consistent income comes from consistent marketing. Not so revolutionary. Coca-Cola, Toyota, and Netflix spend…
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Overcome Overwhelm: How to Build Your Dream Business Step-by-Step
When we hand a child a violin for the very first time, we don’t expect them to map out their worldwide concert tour. We don’t hand a kid their first pair of ice skates and start talking about preparing for the next Olympic games. Yet that’s what we often expect of new business owners.…
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