smiling woman holding packages not confusing her customers as she builds a profitable business

Do you confuse your customers? Do This Instead – Starting NOW!

Listen to Your Customers and Use Their Language Why you MUST listen to your customers, tune your sales pitch to your customer’s expectations, and use their language. Do you speak in acronyms and jargon to show off your expertise? Business owners often get caught up in their industry jargon and technical terms. Instead of impressing…

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two women business owners building a profitable business outsource

Why Outsourcing is the SECRET ingredient for successful businesses.

Have you found a new product or service that you want to add – but you don’t have the time or resources? Adding new services your business sells and fulfills itself can be a great idea, but it’s not always practical. Perhaps clients are asking for a service or product you don’t provide, and you…

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woman building a profitable business by understanding the difference between sales and marketing

Want to PROFIT? Understand the difference between SALES and MARKETING

Many businesses use the terms sales and marketing almost interchangeably. While related, sales and marketing have different aims and mindsets. Although closely related, sales and marketing are two distinct facets of business that serve different purposes and employ different strategies. Making the distinction can help you with both. How marketing and sales are different. Objective:…

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woman building a profitable business while adding affiliate sales

Affiliate sales? This ONE THING Can Kill Your Business.

When people think of selling affiliate products, they often think of digital products first. Downloadable eBooks, courses, software, and click-to-buy products are easy to sell as affiliate products. Affiliate products are easy to scale, are unique, and require no shipping or storage. You can set up affiliate deals with as many (or as few) marketers…

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woman building a profitable business using email funnels

Email Funnels 101: The only four things you need to know.

Everyone talks about email funnels…but you might not know exactly what an email funnel does unless you read marketing blogs and hang out with sales geeks (guilty on both counts). Sometimes, email sales funnels can feel complicated and technical. It doesn’t have to be. Email can be one of your business’s biggest profit drivers. Creating…

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woman running her profitable business with holiday sales

How can your business tap into the holidays? Hint: It’s easier – and more profitable – than you think.

Regardless of what your business sells, offering seasonal-, holiday-, or event-themed promotions can help drive sales. Your business can tap into the Christmas, Valentine’s Day, Black Friday, Cinco de Mayo, Chinese Lunar New Year, Back-to-School, Easter holiday promotion, and many other local, cultural, and regional holidays. Why would you want to promote your business when…

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woman building her profitable business use AI artificial intelligence

How can your business grow and profit? Use AI

AI can be your secret sales agent You can use the power of AI to help identify leads, trends, and sales opportunities for your small business. Here are three ways you can use AI to streamline and enhance your sales process. #1 You can use AI to find and prioritize leads You need leads to…

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