smiling woman building her profitable business as she finds high value prospects

Need new customers? Find high-value prospects NOW.

Need more high-value customers? Make a plan and find them fast. Instead of waiting for prospects to find you, why not go out and find them? If you sell a high-value product or service, finding prospects and audiences can be challenging unless you know where to look. There are lots of “watering holes” where your…

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lion hunting new customers for a profitable business

Go on the HUNT for new customers

Did you know that lions are smart hunters? Lions do not possess the keenest senses in the animal kingdom. Many other animals (including the animals that the lions are hunting) are bigger or stronger or have a keener sense of smell. What lions lack in physical ability, they make up for in other ways. Their…

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woman working to build her profitable business by finding her perfect audience

Your perfect audience is out there. Here are easy ways to find them.

Finding Your “People” – Who is your perfect audience? As you create your marketing plan, you have to consider several things: Who is your audience? What problem do they have? What have they tried before? Does your product or service match not only what they want to buy but their ability to buy. Let’s look…

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woman building her profitable business authentic on social media

Why you MUST be authentic on social media

I’m not worthy “My opinion doesn’t matter” “I’m not like other people” “I’m just shy” “Social media exposes too much” “I don’t look/think/feel like everyone else here” Do any of those things resonate with you? Social media has a lot of layers. To some people, it’s a big ol’ party. They are out, sharing everything…

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