Posts Tagged ‘social marketing’
Why you MUST Fix These Three SEO Mistakes. NOW.
Here is a funny/not funny joke: Q: Where do you hide a body? A: On the fourth page of Google search results. No one ever looks there. When many people want information about something, they head to the internet. 93% of all web traffic originates through search engines. Google alone processes about 5.6 billion…
Read MoreWhy should you add a loyalty program? More profits and better customer engagement.
Most loyalty programs reward customers when they regularly buy from a business or have purchased a certain amount. The rewards program can offer free products, discounted future purchases, early bird ticket access, skip-the-line service, or a VIP service level. It makes customers feel special and rewards them for their continued business. A loyalty rewards program…
Read MoreCan your business grow and profit using Artificial Intelligence? YES!
Artificial Intelligence (AI) is topping the news. From fears about how AI will take over jobs to the joy of handing off repetitive tasks, everyone seems to be searching for ways to incorporate AI into their business. I have been using AI primarily in content creation. Need a dozen ideas for a blog post? Want…
Read MoreDo your customers feel special? No? Then you are leaving money on the table.
Do you consistently interact with your existing customers? A printing company contacts me quarterly. I did a lot of business with them 15+ years ago when I had clients with many print projects. The printing company impressed me with its great work and reasonable prices. It is also responsive and easy to work with. They…
Read MoreHow can your business tap into the holidays? Hint: It’s easier – and more profitable – than you think.
Regardless of what your business sells, offering seasonal-, holiday-, or event-themed promotions can help drive sales. Your business can tap into the Christmas, Valentine’s Day, Black Friday, Cinco de Mayo, Chinese Lunar New Year, Back-to-School, Easter holiday promotion, and many other local, cultural, and regional holidays. Why would you want to promote your business when…
Read MoreAre you using this valuable resource? Your customers are a hidden asset waiting to be tapped.
What if you could assemble a room of experts on your products and services? People who know the ins and outs of every bit of your product. The good news is that you already know your experts. Your best experts are your customers. Asking for customer feedback is easier than you think. Customers are experts…
Read MoreElevate Your Brand: 11 Essential Steps You Need to Take Now
Tip #1: Use consistent brand visuals. Visuals register with the brain first, so a consumer should first see a consistent brand look. Brand EVERYTHING the same way. Think of Coca-Cola or Apple. They look very different—Coke’s red, swoopy logo versus Apple’s Zen bluish-silver website. Both are successful. Both send a consistent visual message that goes…
Read MoreSecure Your Future: Easy Steps to Consistent Income
The question I get most from clients is how to create consistent income. I get this from my clients, entrepreneurs, and creatives. The industry doesn’t matter; the idea of having reliable income does. Ready for the big secret? The path to consistent income comes from consistent marketing. Not so revolutionary. Coca-Cola, Toyota, and Netflix spend…
Read MoreUnlock Business Growth: The Power of Building Your Brand
When you’re just starting out, building your brand can feel overwhelming. But it can be easy – when you have a plan. If you put a plan in place before you start, you will be much more strategic about how you spend your time and money. My CATCH Branding system is a framework to help…
Read MoreLeverage “The Princess Bride” Strategies to Supercharge Your Business – NOW!
If you are trying to build your business, you might be surprised to find that The Princess Bride has some great lessons that can help you find success, inspiration, and, yes, more profits. Here are TEN lessons you can apply starting today. 1 – It might take you a while to really succeed: The Princess…
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