Get Clients
Need new customers? Find high-value prospects NOW.
Need more high-value customers? Make a plan and find them fast. Instead of waiting for prospects to find you, why not go out and find them? If you sell a high-value product or service, finding prospects and audiences can be challenging unless you know where to look. There are lots of “watering holes” where your…
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Go on the HUNT for new customers
Did you know that lions are smart hunters? Lions do not possess the keenest senses in the animal kingdom. Many other animals (including the animals that the lions are hunting) are bigger or stronger or have a keener sense of smell. What lions lack in physical ability, they make up for in other ways. Their…
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Leverage pricing psychology to supercharge your PROFIT – NOW!
There’s a lot of psychology when selling. Your customers are influenced when you present your price and the context around your pricing. Simple shifts in how you price and present can make a major difference in your profits. To effectively use pricing psychology, you need to understand the following: You must understand your audience AND…
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You can find out right now what your customers want to buy, if you do this one thing.
Too often, business owners do all the talking and none of the listening. After all, we are the experts in our products and services. We get wrapped up in following our internal sales script and often forget to pick up on the cues that what we are trying to sell may not match our customers’…
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Do your customers feel special? No? Then you are leaving money on the table.
Do you consistently interact with your existing customers? A printing company contacts me quarterly. I did a lot of business with them 15+ years ago when I had clients with many print projects. The printing company impressed me with its great work and reasonable prices. It is also responsive and easy to work with. They…
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Build your brand message, and watch your profits SOAR.
If you want to add fuel to your bottom line, the fastest path is through your marketing message. However, crafting a message that resonates with your audience can be difficult – and a lot of trial and error. It can be challenging to create an ideal on-target message that hits your audience’s pain points, highlights…
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How can your business tap into the holidays? Hint: It’s easier – and more profitable – than you think.
Regardless of what your business sells, offering seasonal-, holiday-, or event-themed promotions can help drive sales. Your business can tap into the Christmas, Valentine’s Day, Black Friday, Cinco de Mayo, Chinese Lunar New Year, Back-to-School, Easter holiday promotion, and many other local, cultural, and regional holidays. Why would you want to promote your business when…
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Unlock Nike, Spanx, and Starbucks’ Secrets to Greatness – Right Now!
What does your new (or not yet) business have in common with Nike, Spanx, Amazon, and Stonewall kitchen? A lot actually. Each of those businesses started with someone having a crazy idea and chasing their vision. (BTW: readi to the end to find out one more amazing fact about each business) Spanx: From Fax machines to…
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Answer This, or Lose the Sale
Your buyers are searching for answers—show up with the right content or risk losing them to a competitor.
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When You Specialize You Unlock the Path to Greater Income
Think of your own life. Your doctor may refer you to an orthopedic surgeon to help you solve back problems. If you’re rewiring your house, you call an electrician, not a handyman. Are you building a skyscraper? You’ll hire an architect who has won awards for their tall buildings, not a local homebuilder. These specialists…
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