Hustle Hack #13: People Buy Stories

People Buy Stories, Not Stats

Think about it—what’s more persuasive?

❌ “This planner increased productivity by 35%.”
✅ “This planner helped me juggle kids, work, and my side hustle without losing my mind.”

Stories feel like a connection. They help your audience see themselves, problem solved, and living their"happily ever after."

Stats are nice. For certain products and audiences, stats can help justify a purchase that the story has already sold.

But the stats are the icing, not the cake.

Stories sell.
Stories connect.
Stories convert.

👉 Next time you write a recommendation, tell a story.

Posted in Hustle Hacks and tagged affiliate