Hustle Hack #20: Build vs Rent (your traffic)

The Importance of Building Your Own Audience vs. Renting Traffic

Borrowed traffic is risky.

All those followers on social? Borrowed.
All DMs and people who purchase via those apps? Borrowed.

Algorithms change.
Platforms ghost you.
One account suspension and your (borrowed) audience disappears.

But when you build your own audience — through email or your blog — you own the connection.

✅ Your list = your rules. You can talk with them as you wish. Send out emails 4x a week. Promote as much as you (and your audience) wishes.

✅ Your site = your content stays live. No dying by the scroll. Your content does not disappear. Your content does not get hidden. You can link out to content forever.

✅ Your audience = your future income. Your audience gets to know you as the authority on solving their problem.

Think of rented traffic like renting a house. You can decorate, but you don’t own it. One day, the landlord (the platform) might kick you out.

✨ Your Hustle Hack: Build on your own land first. Use social media to attract, not to depend.

👉 More no-fluff tips inside the Hustle Hacks series.

Read more...

How to Start Affiliate Marketing With No Experience

Your Perfect Audience Is Out There. Here's How to Find Them.