Hustle Hack #22: High-Ticket vs Low-Ticket

Why Choosing High-Ticket vs. Low-Ticket Affiliates Is a Strategy Decision

Should you promote $20 products or $2,000 programs? (Well, the $2000 product, right?)

Well, that decision actually depends on a couple of things:

What is your strategy? Are you building a high-end consultancy? Are you a scrappy startup? Cutting-edge tech? What is your vision for your business?

What does your audience want and expect? Are they DIYers looking to save money? Are they luxury buyers? Have they been following you for years and trust everything you tell them? Is it cold traffic that has no relationship with you?

There is no right or wrong answer. But knowing these things can help you focus on finding the right combination of products and services to sell.

Low-ticket products are easier to sell — people don’t think twice about $20–$50. But commissions are small, so you’ll need more traffic to make a dent. Low-ticket is usually easier to sell to cold traffic. For your new audience members, low-ticket can be a way to warm them up and turn them into higher-ticket sales.

High-ticket products bring bigger commissions — sometimes hundreds per sale. But they take more trust-building, more content, and often longer sales cycles. High-ticket items are an easier sell to an audience who already knows, likes, and trusts you.

👉 The smartest affiliates? They combine both. Low-ticket items build consistent wins and credibility. High-ticket items create big jumps in income.

✨ Your Hustle Hack: Don’t choose one over the other. Balance them like short-term + long-term investments.

👉 More smart-money strategies inside the Hustle Hacks series.

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Do You Understand Your Customer's Buying Motive?