Why “someday” is hazardous to your health – and wealth.
Is it EVER exactly right time to do anything important in your life? We all know someone who waited for the right time to do something. They always have an excuse. The bigger the decision, the more excuses and the greater the chance that they put off their dreams until “someday.” I can’t have…
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Want to wake up to more money in the bank? Consider adding affiliate marketing.
How would you feel if $$$ showed up in your bank account – with zero effort from you? If you’re like most people, you would be thrilled to have this truly passive income. It’s called affiliate sales; most businesses can add it to their sales and marketing. Affiliate sales involve other people selling your product…
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How to add the “secret sauce” for your business.
What turns an ordinary recipe into something extraordinary? A dash of the unexpected. A bit of “secret sauce.” As a business owner, it can be hard to get the attention of your audience. There is a LOT of noise out there. To get noticed, one of your biggest assets can be your authenticity – and…
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Why you MUST Fix These Three SEO Mistakes. NOW.
Here is a funny/not funny joke: Q: Where do you hide a body? A: On the fourth page of Google search results. No one ever looks there. When many people want information about something, they head to the internet. 93% of all web traffic originates through search engines. Google alone processes about 5.6 billion…
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Why should you add a loyalty program? More profits and better customer engagement.
Most loyalty programs reward customers when they regularly buy from a business or have purchased a certain amount. The rewards program can offer free products, discounted future purchases, early bird ticket access, skip-the-line service, or a VIP service level. It makes customers feel special and rewards them for their continued business. A loyalty rewards program…
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The Truth About Using AI to Write Content
Can YOU use AI to save time, create faster, and stay ahead—without losing your mind? YES.
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Your perfect audience is out there. Here are easy ways to find them.
Finding Your “People” – Who is your perfect audience? As you create your marketing plan, you have to consider several things: Who is your audience? What problem do they have? What have they tried before? Does your product or service match not only what they want to buy but their ability to buy. Let’s look…
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You can find out right now what your customers want to buy, if you do this one thing.
Too often, business owners do all the talking and none of the listening. After all, we are the experts in our products and services. We get wrapped up in following our internal sales script and often forget to pick up on the cues that what we are trying to sell may not match our customers’…
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Email Funnels 101: The only four things you need to know.
Everyone talks about email funnels…but you might not know exactly what an email funnel does unless you read marketing blogs and hang out with sales geeks (guilty on both counts). Sometimes, email sales funnels can feel complicated and technical. It doesn’t have to be. Email can be one of your business’s biggest profit drivers. Creating…
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Do your customers feel special? No? Then you are leaving money on the table.
Do you consistently interact with your existing customers? A printing company contacts me quarterly. I did a lot of business with them 15+ years ago when I had clients with many print projects. The printing company impressed me with its great work and reasonable prices. It is also responsive and easy to work with. They…
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