woman who is worried that someday is hazardous to her health and wealth

Why “someday” is hazardous to your health – and wealth.

Is it EVER exactly right time to do anything important in your life? We all know someone who waited for the right time to do something. They always have an excuse. The bigger the decision, the more excuses and the greater the chance that they put off their dreams until “someday.”   I can’t have…

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woman building her profitable business with a loyalty program

Why should you add a loyalty program? More profits and better customer engagement.

Most loyalty programs reward customers when they regularly buy from a business or have purchased a certain amount. The rewards program can offer free products, discounted future purchases, early bird ticket access, skip-the-line service, or a VIP service level. It makes customers feel special and rewards them for their continued business. A loyalty rewards program…

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woman working to build her profitable business by finding her perfect audience

Your perfect audience is out there. Here are easy ways to find them.

Finding Your “People” – Who is your perfect audience? As you create your marketing plan, you have to consider several things: Who is your audience? What problem do they have? What have they tried before? Does your product or service match not only what they want to buy but their ability to buy. Let’s look…

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woman building her profitable business by demystifying sales and marketing

Demystifying Sales and Marketing: What You Need to Know

Many businesses use the terms sales and marketing almost interchangeably. While related, sales and marketing have different aims and mindsets. Although closely related, sales and marketing are two distinct facets of business that serve different purposes and employ different strategies. Making the distinction can help you with both. How marketing and sales are different Objective:…

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woman building her profitable business by listening to audience

Find Out If Your Audience is Listening – Act Now!

When it comes to profitable businesses, one of the biggest drivers to gaining audience share is how well your audience understands your messaging. Your messaging can make your customers brand loyalists and directly affect a campaign’s effectiveness – if you get it right. Being on point with your marketing messaging can affect how your audience…

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donuts from a profitable business that understands customer motives

Do You Understand Your Customers’ Buying Motives? Learn NOW!

It’s Sunday morning… I take my dog and head out for our walk. On the way back, I stop at Lyndell’s Bakery Lyndells, an old-school place in Somerville, MA, where you grab a paper number from the 1950’s dispenser by the door. The 1960’s curved glass cases display cakes, Italian cookies, pies, cakes, cannolis, and…

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