build your audience - Browne & Company

woman who is worried that someday is hazardous to her health and wealth

Why “someday” is hazardous to your health – and wealth.

Is it EVER exactly right time to do anything important in your life? We all know someone who waited for the right time to do something. They always have an excuse. The bigger the decision, the more excuses and the greater the chance that they put off their dreams until “someday.” I can’t have…

woman happy that her profitable business adding affiliate marketing

Want to wake up to more money in the bank? Consider adding affiliate marketing.

How would you feel if $$$ showed up in your bank account – with zero effort from you? If you’re like most people, you would be thrilled to have this truly passive income. It’s called affiliate sales; most businesses can add it to their sales and marketing. Affiliate sales involve other people selling your product…

Why should you add a loyalty program? More profits and better customer engagement.

Most loyalty programs reward customers when they regularly buy from a business or have purchased a certain amount. The rewards program can offer free products, discounted future purchases, early bird ticket access, skip-the-line service, or a VIP service level. It makes customers feel special and rewards them for their continued business. A loyalty rewards program…

woman working to build her profitable business by finding her perfect audience

Your perfect audience is out there. Here are easy ways to find them.

Finding Your “People” – Who is your perfect audience? As you create your marketing plan, you have to consider several things: Who is your audience? What problem do they have? What have they tried before? Does your product or service match not only what they want to buy but their ability to buy. Let’s look…

woman building a profitable business by asking her customers what they want

You can find out right now what your customers want to buy, if you do this one thing.

Too often, business owners do all the talking and none of the listening. After all, we are the experts in our products and services. We get wrapped up in following our internal sales script and often forget to pick up on the cues that what we are trying to sell may not match our customers’…

woman building her profitable business by making customers feel special

Do your customers feel special? No? Then you are leaving money on the table.

Do you consistently interact with your existing customers? A printing company contacts me quarterly. I did a lot of business with them 15+ years ago when I had clients with many print projects. The printing company impressed me with its great work and reasonable prices. It is also responsive and easy to work with. They…

woman building her profitable business while using tips to build engagement

Can you build your brand and engagement? YES. Use these 11 tips to get started now.

Having a recognizable brand helps clients in two big ways. Understand what you do. It is a waste of time (and money) when you attract prospects who have no need or desire for what you do or sell. Understand who you serve. Your business serves a particular audience. If you sell gardening tools, you want…

woman building her profitable business by demystifying sales and marketing

Demystifying Sales and Marketing: What You Need to Know

Many businesses use the terms sales and marketing almost interchangeably. While related, sales and marketing have different aims and mindsets. Although closely related, sales and marketing are two distinct facets of business that serve different purposes and employ different strategies. Making the distinction can help you with both. How marketing and sales are different Objective:…

woman building her profitable business by listening to audience

Find Out If Your Audience is Listening – Act Now!

When it comes to profitable businesses, one of the biggest drivers to gaining audience share is how well your audience understands your messaging. Your messaging can make your customers brand loyalists and directly affect a campaign’s effectiveness – if you get it right. Being on point with your marketing messaging can affect how your audience…

donuts from a profitable business that understands customer motives

Do You Understand Your Customers’ Buying Motives? Learn NOW!

It’s Sunday morning… I take my dog and head out for our walk. On the way back, I stop at Lyndell’s Bakery Lyndells, an old-school place in Somerville, MA, where you grab a paper number from the 1950’s dispenser by the door. The 1960’s curved glass cases display cakes, Italian cookies, pies, cakes, cannolis, and…