Browne & Company Blog
Rise to the Top: Proven Strategies for Aspiring Female Entrepreneurs
In recent years, there has been a significant increase in the number of women starting new businesses. According to American Express, women-owned businesses grew by 58% from 2007 to 2018, more than twice the rate of all businesses. So what’s behind this trend? Better education: According to the National Women’s Business Council, women now earn…
Find Out If Your Audience is Listening – Act Now!
When it comes to profitable businesses, one of the biggest drivers to gaining audience share is how well your audience understands your messaging. Your messaging can make your customers brand loyalists and directly affect a campaign’s effectiveness – if you get it right. Being on point with your marketing messaging can affect how your audience…
Do You Understand Your Customers’ Buying Motives? Learn NOW!
It’s Sunday morning… I take my dog and head out for our walk. On the way back, I stop at Lyndell’s Bakery Lyndells, an old-school place in Somerville, MA, where you grab a paper number from the 1950’s dispenser by the door. The 1960’s curved glass cases display cakes, Italian cookies, pies, cakes, cannolis, and…
Unlock a Killer Marketing Message: Follow These SIX STEPS Now!
When it comes to profitable businesses, one of the biggest drivers to gaining audience share is how well your audience understands your messaging. Your messaging can make your customers brand loyalists and directly affect a campaign’s effectiveness – if you get it right. Being on point with your marketing messaging can affect how your audience…
The ONLY Four Things You Need to Start a Profitable Business (that you love).
When we hand a child a violin for the first time, we don’t expect them to map out their worldwide concert tour. We don’t hand a kid their first pair of ice skates and start talking about preparing for the next Olympic games. Yet that’s what we often expect of new business owners. Business coaches…
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Watch Your Fave Shows AND Make Money? Here’s the Surprising Hack.
It can’t possibly be this easy to make money….can it? Meet Sara. She’s a busy mom with two very active kids and a part-time job that takes up way too much of what little free time she has. Sara loves her quiet evenings on the couch after the kids are in bed. She curls up…
Read MoreHustle Hack #40: Create Once – Republish Everywhere
Create Once, Publish Everywhere One of the biggest time-wasters for new affiliates is treating every platform like it needs brand-new content. The truth? You don’t need to reinvent the wheel – you need to repurpose it. Here’s how it works: 👉 Start with one core piece of content. Write a blog post, record a quick…
Read MoreHustle Hack #39: Write Like You Talk
Write Like You Talk With all the auto-generated AI (crap) content being generated, your audience is well-tuned to authenticity. And – spoiler alert – most AI-generated content sounds like your 8th-grade English teacher translated by someone whose first language is not English. Ok. Only a little bit. However, if your content sounds stiff or is…
Read MoreHustle Hack #38: Schedule for the WIN
Schedule for the WIN “I’ll post later” is the kiss of death for consistency. Life gets in the way. Kids get sick. Dinner burns. Suddenly, “later” never happens. There are several solutions: Schedule your content using built-in tools such as Meta Planner for FB + IG. Schedule using platform-specific tools such as Tailwind for Pinterest.…
Read MoreHustle Hack #37: The “3-Question Test” Your Content MUST Pass
The “3 Question” Test Before Hitting Publish Ever post something and later think, “Oops, that didn’t land”? Or you post and the only comments are from confused readers? Avoid that mistake with the 3 Question Test. Before you hit publish, ask: 1️⃣ Does this solve a problem? Every piece of content should make life easier for…
Read MoreHustle Hack #36: Batch for Outreach
Batch Your Graphics for Bigger Reach Creating one pin, one IG post, one FB graphic at a time is like doing laundry one sock at a time – inefficient and exhausting. And it keeps your social outreach in the slow lane. While you might wish to have a more curated, intentional social persona, your business…
Read MoreHustle Hack #35: One Link Rule
The “One Link” Rule Here’s a hard truth: too many links = no clicks. It’s called “decision fatigue.” When you throw 5 different affiliate links into one piece of content, your audience freezes. Which link is the best? Should they click the software or the book? Instead of choosing one, they choose none. Solution: stick…
Read MoreHustle Hack #34: Templates For The Win
Use Templates, Not Blank Pages Starting from scratch is exhausting. And here’s the thing: you don’t have to. Professional marketers, copywriters, and even bestselling authors rely on templates. Why? Because structure creates freedom. Think of a template like a recipe. The ingredients (your words) change, but the framework stays the same. For example, every chocolate…
Read MoreHustle Hack #33: Five Minute Content Creation
The 5-Minute Rule for Affiliate Writing Blank page paralysis is real. You open your laptop, ready to write, and suddenly you find yourself scrolling Facebook, reorganizing your sock drawer, or Googling “what’s for dinner.” Here’s the fix: the 5-Minute Rule. Set a timer for 5 minutes and just write – no editing, no deleting, no…
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