Browne & Company Blog
Leverage pricing psychology to supercharge your PROFIT – NOW!
There’s a lot of psychology when selling. Your customers are influenced when you present your price and the context around your pricing. Simple shifts in how you price and present can make a major difference in your profits. To effectively use pricing psychology, you need to understand the following: You must understand your audience AND…
Want to PROFIT? Understand the difference between SALES and MARKETING
Many businesses use the terms sales and marketing almost interchangeably. While related, sales and marketing have different aims and mindsets. Although closely related, sales and marketing are two distinct facets of business that serve different purposes and employ different strategies. Making the distinction can help you with both. How marketing and sales are different. Objective:…
Can your business profit from affiliate marketing? Yes. Get started NOW!
How would you feel if $$$ showed up in your bank account – with zero effort from you? If you’re like most people, you would be thrilled to have this truly passive income. It’s called affiliate sales, something that most businesses can add to their sales and marketing. Affiliate sales involve other people selling your…
NEVER Rely on a “Gut Feeling” to Grow and Profit
You run an ad or offer a new product. You get new customers. Yeah! But should you be happy? Maybe. But maybe not. Tunnel Vision Many business owners only create one version of an offer or ad. They have a “gut feeling” because they tried something like this before, and it worked. Or maybe they…
Affiliate sales? This ONE THING Can Kill Your Business.
When people think of selling affiliate products, they often think of digital products first. Downloadable eBooks, courses, software, and click-to-buy products are easy to sell as affiliate products. Affiliate products are easy to scale, are unique, and require no shipping or storage. You can set up affiliate deals with as many (or as few) marketers…
Why “someday” is hazardous to your health – and wealth.
Is it EVER exactly right time to do anything important in your life? We all know someone who waited for the right time to do something. They always have an excuse. The bigger the decision, the more excuses and the greater the chance that they put off their dreams until “someday.” I can’t have…
Want to wake up to more money in the bank? Consider adding affiliate marketing.
How would you feel if $$$ showed up in your bank account – with zero effort from you? If you’re like most people, you would be thrilled to have this truly passive income. It’s called affiliate sales; most businesses can add it to their sales and marketing. Affiliate sales involve other people selling your product…
How to add the “secret sauce” for your business.
What turns an ordinary recipe into something extraordinary? A dash of the unexpected. A bit of “secret sauce.” As a business owner, it can be hard to get the attention of your audience. There is a LOT of noise out there. To get noticed, one of your biggest assets can be your authenticity – and…
Why you MUST Fix These Three SEO Mistakes. NOW.
Here is a funny/not funny joke: Q: Where do you hide a body? A: On the fourth page of Google search results. No one ever looks there. When many people want information about something, they head to the internet. 93% of all web traffic originates through search engines. Google alone processes about 5.6 billion…
Why should you add a loyalty program? More profits and better customer engagement.
Most loyalty programs reward customers when they regularly buy from a business or have purchased a certain amount. The rewards program can offer free products, discounted future purchases, early bird ticket access, skip-the-line service, or a VIP service level. It makes customers feel special and rewards them for their continued business. A loyalty rewards program…
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Ways to Make Money from Home for Stay at Home Moms
Being a stay-at-home mom is a full-time job, but it doesn’t have to be the only job. Many moms want to earn money from home but feel overwhelmed or unsure where to start. The idea of juggling kids, housework, and work can seem impossible. Some moms also worry they don’t have the right skills or…
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Clickbait is Manipulating Your Brain – and You LOVE It!
Here is ONE weird trick that I used to 10x my clicks Clickbait Is Manipulating Your Brain-And You LOVE It! Here’s Why You Should Steal Its Secrets… (See what I did with that headline?) Clickbait. You hate it, right? Those cringy, over-the-top headlines that promise life-changing secrets but deliver… disappointment. But let’s be real-clickbait works.…
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How to Leverage the Power (and Profit) of Email Marketing
In our fast-paced digital world, getting swept up in the latest social media trends and flashy marketing tactics is easy. You’ve heard the hype: The money is in TikTok! Make dance videos about your product! You MUST create at least 18 pieces of content a day for FB if you want eyeballs! But there’s one…
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No money? You really CAN start a business RIGHT NOW.
How to Start a Business with Little (or NO) Money Hey there! If you’re reading this, chances are you’ve been dreaming about starting your own business but maybe haven’t taken the plunge yet. Maybe you’re feeling a bit scared, or perhaps you think it’s not the right time. I get it – starting a business…
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Surprise! Email is *still* your best ROI for advertising
The Undeniable Power of Email Marketing in the Digital Age Hey there! In our fast-paced digital world, it’s easy to get swept up in the latest social media trends and flashy marketing tactics. But there’s one old-school method that still packs a serious punch: email marketing. You might be wondering, is email marketing worth it?…
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Need new customers? Find high-value prospects NOW.
Need more high-value customers? Make a plan and find them fast. Instead of waiting for prospects to find you, why not go out and find them? If you sell a high-value product or service, finding prospects and audiences can be challenging unless you know where to look. There are lots of “watering holes” where your…
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Go on the HUNT for new customers
Did you know that lions are smart hunters? Lions do not possess the keenest senses in the animal kingdom. Many other animals (including the animals that the lions are hunting) are bigger or stronger or have a keener sense of smell. What lions lack in physical ability, they make up for in other ways. Their…
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Do you confuse your customers? Do This Instead – Starting NOW!
Listen to Your Customers and Use Their Language Why you MUST listen to your customers, tune your sales pitch to your customer’s expectations, and use their language. Do you speak in acronyms and jargon to show off your expertise? Business owners often get caught up in their industry jargon and technical terms. Instead of impressing…
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“Steal” From Your Competitors Starting NOW – It’s LEGAL and ETHICAL
Do you have a competitor who seems to always be #1 in your market? Want to figure out what their “secret sauce” is? Learn how to “steal” what they are doing! Figure out how to replicate or adapt it- or even better, improve the process and beat your competition! Using these tips, you can dig…
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