Browne & Company Blog
Can your business grow and profit using Artificial Intelligence? YES!
Artificial Intelligence (AI) is topping the news. From fears about how AI will take over jobs to the joy of handing off repetitive tasks, everyone seems to be searching for ways to incorporate AI into their business. I have been using AI primarily in content creation. Need a dozen ideas for a blog post? Want…
Your perfect audience is out there. Here are easy ways to find them.
Finding Your “People” – Who is your perfect audience? As you create your marketing plan, you have to consider several things: Who is your audience? What problem do they have? What have they tried before? Does your product or service match not only what they want to buy but their ability to buy. Let’s look…
You can find out right now what your customers want to buy, if you do this one thing.
Too often, business owners do all the talking and none of the listening. After all, we are the experts in our products and services. We get wrapped up in following our internal sales script and often forget to pick up on the cues that what we are trying to sell may not match our customers’…
Email Funnels 101: The only four things you need to know.
Everyone talks about email funnels…but you might not know exactly what an email funnel does unless you read marketing blogs and hang out with sales geeks (guilty on both counts). Sometimes, email sales funnels can feel complicated and technical. It doesn’t have to be. Email can be one of your business’s biggest profit drivers. Creating…
Do your customers feel special? No? Then you are leaving money on the table.
Do you consistently interact with your existing customers? A printing company contacts me quarterly. I did a lot of business with them 15+ years ago when I had clients with many print projects. The printing company impressed me with its great work and reasonable prices. It is also responsive and easy to work with. They…
Build your brand message, and watch your profits SOAR.
If you want to add fuel to your bottom line, the fastest path is through your marketing message. However, crafting a message that resonates with your audience can be difficult – and a lot of trial and error. It can be challenging to create an ideal on-target message that hits your audience’s pain points, highlights…
How can your business tap into the holidays? Hint: It’s easier – and more profitable – than you think.
Regardless of what your business sells, offering seasonal-, holiday-, or event-themed promotions can help drive sales. Your business can tap into the Christmas, Valentine’s Day, Black Friday, Cinco de Mayo, Chinese Lunar New Year, Back-to-School, Easter holiday promotion, and many other local, cultural, and regional holidays. Why would you want to promote your business when…
Unlock Nike, Spanx, and Starbucks’ Secrets to Greatness – Right Now!
What does your new (or not yet) business have in common with Nike, Spanx, Amazon, and Stonewall kitchen? A lot actually. Each of those businesses started with someone having a crazy idea and chasing their vision. (BTW: readi to the end to find out one more amazing fact about each business) Spanx: From Fax machines to…
Are you using this valuable resource? Your customers are a hidden asset waiting to be tapped.
What if you could assemble a room of experts on your products and services? People who know the ins and outs of every bit of your product. The good news is that you already know your experts. Your best experts are your customers. Asking for customer feedback is easier than you think. Customers are experts…
Can you build your brand and engagement? YES. Use these 11 tips to get started now.
Having a recognizable brand helps clients in two big ways. Understand what you do. It is a waste of time (and money) when you attract prospects who have no need or desire for what you do or sell. Understand who you serve. Your business serves a particular audience. If you sell gardening tools, you want…
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Ways to Make Money from Home for Stay at Home Moms
Being a stay-at-home mom is a full-time job, but it doesn’t have to be the only job. Many moms want to earn money from home but feel overwhelmed or unsure where to start. The idea of juggling kids, housework, and work can seem impossible. Some moms also worry they don’t have the right skills or…
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Clickbait is Manipulating Your Brain – and You LOVE It!
Here is ONE weird trick that I used to 10x my clicks Clickbait Is Manipulating Your Brain-And You LOVE It! Here’s Why You Should Steal Its Secrets… (See what I did with that headline?) Clickbait. You hate it, right? Those cringy, over-the-top headlines that promise life-changing secrets but deliver… disappointment. But let’s be real-clickbait works.…
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How to Leverage the Power (and Profit) of Email Marketing
In our fast-paced digital world, getting swept up in the latest social media trends and flashy marketing tactics is easy. You’ve heard the hype: The money is in TikTok! Make dance videos about your product! You MUST create at least 18 pieces of content a day for FB if you want eyeballs! But there’s one…
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No money? You really CAN start a business RIGHT NOW.
How to Start a Business with Little (or NO) Money Hey there! If you’re reading this, chances are you’ve been dreaming about starting your own business but maybe haven’t taken the plunge yet. Maybe you’re feeling a bit scared, or perhaps you think it’s not the right time. I get it – starting a business…
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Surprise! Email is *still* your best ROI for advertising
The Undeniable Power of Email Marketing in the Digital Age Hey there! In our fast-paced digital world, it’s easy to get swept up in the latest social media trends and flashy marketing tactics. But there’s one old-school method that still packs a serious punch: email marketing. You might be wondering, is email marketing worth it?…
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Need new customers? Find high-value prospects NOW.
Need more high-value customers? Make a plan and find them fast. Instead of waiting for prospects to find you, why not go out and find them? If you sell a high-value product or service, finding prospects and audiences can be challenging unless you know where to look. There are lots of “watering holes” where your…
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Go on the HUNT for new customers
Did you know that lions are smart hunters? Lions do not possess the keenest senses in the animal kingdom. Many other animals (including the animals that the lions are hunting) are bigger or stronger or have a keener sense of smell. What lions lack in physical ability, they make up for in other ways. Their…
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Do you confuse your customers? Do This Instead – Starting NOW!
Listen to Your Customers and Use Their Language Why you MUST listen to your customers, tune your sales pitch to your customer’s expectations, and use their language. Do you speak in acronyms and jargon to show off your expertise? Business owners often get caught up in their industry jargon and technical terms. Instead of impressing…
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“Steal” From Your Competitors Starting NOW – It’s LEGAL and ETHICAL
Do you have a competitor who seems to always be #1 in your market? Want to figure out what their “secret sauce” is? Learn how to “steal” what they are doing! Figure out how to replicate or adapt it- or even better, improve the process and beat your competition! Using these tips, you can dig…
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