Hustle Hack #2: Don’t Chase Trends

Affiliate tip: Don't chase trends - chase what lasts

New platforms and shiny tools pop up every week. They look exciting — but if you build your business on trends, your income disappears when the trend does.

Chasing trends will exhaust you and make it harder to grow your business.

It's dancing this week and AI videos the next. It's exhausting just trying to keep up.

Instead, there's a much better way to build your affiliate business. Choose what lasts such as:

✅ Evergreen platforms like blogs, Pinterest, YouTube — still sending traffic years later. Social platforms still work - as long as you focus on using them the right way: find your audience and then get them over to a platform that you own.

✅ Evergreen content like tutorials and “how to” posts — always useful. If you sell tax information, you know that info runs in cycles. How to prep for the end of the year, checklists for tax prep, and more. Every year, variations on the same content.

✅ Evergreen products people will still need next year, not just next month. That shiny thing that is so hip and on-trend this moment will feel as dated as shag carpet. Focus your efforts on things that people need.

Skip the hype. Build with what lasts. Your future self will thank you.

👉 Catch more shortcuts like this inside the Hustle Hacks series.

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