Overcome Overwhelm: How to Build Your Dream Business Step-by-Step
Yet that’s what we often expect of new business owners.
And worst? Feeling like a failure before they even start.
I am not against big dreams. Not at all.
Can we get a little reality check here?
- Figuring out what they want to sell.
- Identifying who can (and will) buy it.
- Understanding how to make a profit on what they do.
I am not against big dreams. Not at all.
Can we get a little reality check here?
- Figuring out what they want to sell.
- Identifying who can (and will) buy it.
- Understanding how to make a profit on what they do.
You just don’t know until you get out there and start testing the market.
Supplying to customers.
Meeting customers.
Listening to their wants and needs.
As you go along, you might uncover an untapped market. Or you might figure out that what you want to do does not have a big appeal. At this point, that’s okay. You are still in your exploratory phase.
And the best news?
You have not spent months and thousands of dollars on “systems” and “scaling” for a business that you will now pivot.
And worse, if you *have* jumped in and invested time and money with expensive branding and a custom website before you have your business nailed down, it makes it much harder to do the pivot that your market is asking for.
And then what happens?
Too many business owners try to make a go of that original idea because they have spent all their time and money on an idea that will never be profitable.
They struggle and fight, and when they give up, they blame themselves.
But the blame is squarely on the shoulders of all the gurus and experts they listened to.
The "experts" told them that everything needed to be perfect before they launched.
The struggle is real.
I have worked with clients who have spent months (or worse - years) trying to test the colors and fonts on logos.
They spent big bucks (or decided to DIY) on websites built for businesses without customers.
They set up sales funnels when they don’t have a tested product or service.
It’s all BS. Lies.
Worse. It’s emotional blackmail.
The feeling is that if you don’t “start right,” you may as well not start at all because you are destined to fail.
You MUST have the right plan in place to run this giant company that you don't have rather than just the help you need to get started.
There is a better way.
A kinder, gentler way that lets you chart the course that’s right for you.
Without the fear of “doing things wrong.”
No emotional blackmail of “just” wanting a small business that supports you and your family and not some “scaled up conglomerate.”
Without the overwhelm of trying to plan your Olympic championship while you’re still trying not to fall down on the ice.
Let’s get back to basics.
As a new business owner, I am telling you to focus on the basics.
--What do you sell?
--Who can and will buy this?
--How do you let them know that you are in business?
Forget all the other nonsense. It will matter someday. Just not right now.
The only things you need to know are:
--Exactly what your customers actually buy, not what you think they’ll buy. Actual dollars in your bank account from real sales.
--Exactly who your customer is. Details. Drill down so that you know what common characteristics your customers have.
--How did you get on their radar? Have they bought from you before?
--Exactly why your customers buy from you. Location. Needs. Speed, Convenience. Reputation.
--Why do they pick you over someone else?
And do you know how you find this information?
You ask your customers.
Your customers (not your audience) will tell you all you need to know about what makes a successful business.
Your audience is people who know you exist. Your customers are people who like and trust you enough to vote with their wallets and buy from you.
Ask them why they chose you. I guarantee the answers will tell you more than any high-priced business expert.
You can create a profitable business that helps customers and lets you grow as you wish.
Because even gold medal winners - and million-dollar businesses - start somewhere.