Home Business Basics
Can you build your brand and engagement? YES. Use these 11 tips to get started now.
Having a recognizable brand helps clients in two big ways. Understand what you do. It is a waste of time (and money) when you attract prospects who have no need or desire for what you do or sell. Understand who you serve. Your business serves a particular audience. If you sell gardening tools, you want…
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Answer This, or Lose the Sale
Your buyers are searching for answers—show up with the right content or risk losing them to a competitor.
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Beginner’s Blueprint: 3 Steps to Launch Your Profitable Business
Thinking about starting a business? Here are the THREE key questions to ask. What is the basis for a successful business? Do you like (or better love) what you do? Are you great at this (or at least better at it than your client)? Is what you do something that’s hard or unpleasant for your…
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Email marketing for the WIN. Get started NOW.
Email sales funnels Want more sales? Want to build a list? Want to automate your sales process? There is a simple way: Create a sales funnel. If you are new to email funnels, they can seem overwhelming. So, let’s take a step back and understand how they work and the key parts of every stage…
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Demystifying Sales and Marketing: What You Need to Know
Many businesses use the terms sales and marketing almost interchangeably. While related, sales and marketing have different aims and mindsets. Although closely related, sales and marketing are two distinct facets of business that serve different purposes and employ different strategies. Making the distinction can help you with both. How marketing and sales are different Objective:…
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How to Build Your First Sales Funnel
A sales funnel does not have to be complicated. However, it must address the key elements of converting strangers into buyers. How a funnel is executed will depend on each business. Some funnel builders make it seem more complicated than others. It doesn’t have to be. When you distill it down, every funnel starts with…
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Secure Your Future: Easy Steps to Consistent Income
The question I get most from clients is how to create consistent income. I get this from my clients, entrepreneurs, and creatives. The industry doesn’t matter; the idea of having reliable income does. Ready for the big secret? The path to consistent income comes from consistent marketing. Not so revolutionary. Coca-Cola, Toyota, and Netflix spend…
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Overcome Overwhelm: How to Build Your Dream Business Step-by-Step
When we hand a child a violin for the very first time, we don’t expect them to map out their worldwide concert tour. We don’t hand a kid their first pair of ice skates and start talking about preparing for the next Olympic games. Yet that’s what we often expect of new business owners.…
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Find Out If Your Audience is Listening – Act Now!
When it comes to profitable businesses, one of the biggest drivers to gaining audience share is how well your audience understands your messaging. Your messaging can make your customers brand loyalists and directly affect a campaign’s effectiveness – if you get it right. Being on point with your marketing messaging can affect how your audience…
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Do You Understand Your Customers’ Buying Motives? Learn NOW!
It’s Sunday morning… I take my dog and head out for our walk. On the way back, I stop at Lyndell’s Bakery Lyndells, an old-school place in Somerville, MA, where you grab a paper number from the 1950’s dispenser by the door. The 1960’s curved glass cases display cakes, Italian cookies, pies, cakes, cannolis, and…
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