car in snow story is secret sauce for profitable business

How to add the “secret sauce” for your business.

What turns an ordinary recipe into something extraordinary? A dash of the unexpected. A bit of “secret sauce.” As a business owner, it can be hard to get the attention of your audience. There is a LOT of noise out there. To get noticed, one of your biggest assets can be your authenticity – and…

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woman working on her profitable business by fixing three seo mistakes

Why you MUST Fix These Three SEO Mistakes. NOW.

Here is a funny/not funny joke: Q: Where do you hide a body? A: On the fourth page of Google search results. No one ever looks there.   When many people want information about something, they head to the internet. 93% of all web traffic originates through search engines. Google alone processes about 5.6 billion…

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woman building her profitable business with a loyalty program

Why should you add a loyalty program? More profits and better customer engagement.

Most loyalty programs reward customers when they regularly buy from a business or have purchased a certain amount. The rewards program can offer free products, discounted future purchases, early bird ticket access, skip-the-line service, or a VIP service level. It makes customers feel special and rewards them for their continued business. A loyalty rewards program…

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woman building a profitable business using 11 essential steps

Elevate Your Brand: 11 Essential Steps You Need to Take Now

Tip #1: Use consistent brand visuals. Visuals register with the brain first, so a consumer should first see a consistent brand look. Brand EVERYTHING the same way. Think of Coca-Cola or Apple. They look very different—Coke’s red, swoopy logo versus Apple’s Zen bluish-silver website. Both are successful. Both send a consistent visual message that goes…

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woman building her profitable business by specializing

When You Specialize You Unlock the Path to Greater Income

Think of your own life. Your doctor may refer you to an orthopedic surgeon to help you solve back problems. If you’re rewiring your house, you call an electrician, not a handyman. Are you building a skyscraper? You’ll hire an architect who has won awards for their tall buildings, not a local homebuilder. These specialists…

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woman building a profitable business by building her brand

Unlock Business Growth: The Power of Building Your Brand

When you’re just starting out, building your brand can feel overwhelming. But it can be easy – when you have a plan. If you put a plan in place before you start, you will be much more strategic about how you spend your time and money. My CATCH Branding system is a framework to help…

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