woman working on her profitable business by fixing three seo mistakes

Why you MUST Fix These Three SEO Mistakes. NOW.

Here is a funny/not funny joke:

Q: Where do you hide a body?

A: On the fourth page of Google search results. No one ever looks there.

 

When many people want information about something, they head to the internet.

93% of all web traffic originates through search engines. Google alone processes about 5.6 billion searches daily and controls 92.4% of all search traffic.

Your ranking on a search page depends on how well you implement an SEO plan for your website. Where you show up – which page and how close to the top of that page – is known as "page rank.". Whether you care or not, SEO impacts your bottom line.

Good SEO practices have the following advantages:

Cheaper marketing.

Having a top-ranked search means that you spend less money on paid ads. Organic traffic is free.

Improved credibility.

Search users trust Google and other search engines to answer their search queries. If they search for something and your product or service shows up, you benefit from users' trust in the search engine's reliability to deliver correct answers.

Increased traffic.

Great page rank means you are more likely to get more clicks and views. Think about the last time you searched for something.

How often did you click on the first few links on the first page? Most of the time, right? Did you keep scrolling down to the second or fifth page? Not very often.

Your experience mimics what most users do, so getting a higher placement increases traffic.

Market advantage.

If you rank above your competitors, you are more likely to get more traffic and clicks. Again, think of your own experience using a search engine.

While you might pay attention to a site's authority before clicking, often you click on what is offered, trusting Google to do the hard work of showing you what you are looking for.

Moving from the second page to the first page or being closer to the top of the page can positively impact your bottom line.

While there are a lot of factors that go into getting a good page rank, there are a few that stand out.

Keywords.

These are the words that people use when they search for something like what you sell or do. Your site content should contain both short and long-tail keywords.

Great content.

If someone is searching for something, having unique, high-quality content that Google and other search engines consider valuable and authoritative helps your rank.

Site speed.

Google rewards sites that load fast and penalizes sites that load slowly.

Mobile-friendly.

Your site should use a responsive design and display well on all sizes of mobile devices. Google penalizes sites that require pinching and scrolling to navigate.

Social media.

Google pays attention to your site's visibility and engagement on social platforms. An engaged audience on Facebook or YouTube for the content the user searches for helps increase page rank.

Optimized page elements.

Alt tags for images, consistent use of header tags, meta descriptions, and keywords all guide search engines on what you consider essential on a page.

External Links and Authoritative Backlinks.

Google assumes that your content is valuable to the reader because you cite quality websites.

If your content contains external links to sites that search engines consider authoritative, you may get a rank bump. You also get extra points if other authoritative sites link to your content.

Fix these THREE things right now:

Site speed: This can fixed fairly fast. Focus on your most-visited pages first. There are loads of tutorials out there to help speed your site. Here is one of my favorites.

Mobile friendly: Your site should be responsive and easy to use regardless of the device. Choose a responsive website template to keep things simple.

Optimize page elements: Adding alt tags and being consistent are your biggest helps here. Read more about how you can optimize your site.

Special note: If you are using WordPress, there are tons of plugins that can help you optimize your site and improve your SEO. And if you don't have the interest of desire to get under the hood, there are loads of contractors who can help you for a reasonable fee.

woman working on her profitable business while fixing her three SEO mistakes

Moving from the second page to the first page or being closer to the top of the page can positively impact your bottom line.

While there are a lot of factors that go into getting a good page rank, there are a few that stand out.

Keywords.

These are the words that people use when they search for something like what you sell or do. Your site content should contain both short and long-tail keywords.

Great content.

If someone is searching for something, having unique, high-quality content that Google and other search engines consider valuable and authoritative helps your rank.

Site speed.

Google rewards sites that load fast and penalizes sites that load slowly.

Mobile-friendly.

Your site should use a responsive design and display well on all sizes of mobile devices. Google penalizes sites that require pinching and scrolling to navigate.

Social media.

Google pays attention to your site's visibility and engagement on social platforms. An engaged audience on Facebook or YouTube for the content the user searches for helps increase page rank.

Optimized page elements.

Alt tags for images, consistent use of header tags, meta descriptions, and keywords all guide search engines on what you consider essential on a page.

External Links and Authoritative Backlinks.

Google assumes that your content is valuable to the reader because you cite quality websites.

If your content contains external links to sites that search engines consider authoritative, you may get a rank bump. You also get extra points if other authoritative sites link to your content.

Fix these THREE things right now:

Site speed: This can fixed fairly fast. Focus on your most-visited pages first. There are loads of tutorials out there to help speed your site. Here is one of my favorites.

Mobile friendly: Your site should be responsive and easy to use regardless of the device. Choose a responsive website template to keep things simple.

Optimize page elements: Adding alt tags and being consistent are your biggest helps here. Read more about how you can optimize your site.

Special note: If you are using WordPress, there are tons of plugins that can help you optimize your site and improve your SEO. And if you don't have the interest of desire to get under the hood, there are loads of contractors who can help you for a reasonable fee.

Optimizing your website and content to improve your SEO is a long-term strategy.

Getting your website ranked high and ranking well takes time, effort, and commitment.

The return on investment is potentially huge in terms of traffic and sales.

Unfortunately, SEO is not a one-and-done strategy.

Good SEO requires ongoing work.

  • Your content will need to be updated.
  • Backlinks must remain the most authoritative and current.
  • Your site needs to load quickly on all devices.
  • Your social activity and engagement should be ongoing.
  • Your competitors are all doing the same thing and trying to outrank you in search.

SEO best practices are worth pursuing because the payback is potentially enormous.

Visibility:

High PageRank often correlates with higher visibility in search engine results, meaning more potential customers are likely to find the business when searching for relevant topics.

Credibility and Trust:

Pages with higher ranks are often perceived as more credible and authoritative, which can enhance a business's trustworthiness in consumers' eyes.

Traffic Increase:

A higher PageRank typically results in increased organic traffic to a website, leading to more opportunities for conversions and sales.

Competitive Advantage:

By outranking competitors, a business with a higher PageRank can capture market share from those competitors.

Cost-Effectiveness:

Organic search traffic is free, making it a cost-effective component of a digital marketing strategy compared to paid advertising.

Long-Term Benefits:

Unlike paid ads, the benefits of a high PageRank and strong SEO persist long after the initial effort, providing long-term dividends.

Network Building:

High PageRank can increase partnership opportunities, as other businesses and content creators are more willing to link to and collaborate with well-ranked sites.

Yes, it is worth the time it takes to improve your SEO

The best news is that while it can feel like pushing a rock uphill, once you have your SEO processes in place and once you start getting all that extra traffic from a good rank, it can be easier to continue to rank high.

 

Want to learn more about SEO? Profit-ize Your Business Book Four: SEO and Business Development

 

Like this post? It was taken from the Profitize Your Business series

Patricia Browne

Patricia Browne

Patricia Browne is the author of seven books that help businesses grow and profit.

Read about The Profit-ize system and what it can do for your business

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