Rise to the Top: Proven Strategies for Aspiring Female Entrepreneurs
In recent years, there has been a significant increase in the number of women starting new businesses. According to American Express, women-owned businesses grew by 58% from 2007 to 2018, more than twice the rate of all businesses. So what’s behind this trend? Better education: According to the National Women’s Business Council, women now earn…
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Find Out If Your Audience is Listening – Act Now!
When it comes to profitable businesses, one of the biggest drivers to gaining audience share is how well your audience understands your messaging. Your messaging can make your customers brand loyalists and directly affect a campaign’s effectiveness – if you get it right. Being on point with your marketing messaging can affect how your audience…
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Do You Understand Your Customers’ Buying Motives? Learn NOW!
It’s Sunday morning… I take my dog and head out for our walk. On the way back, I stop at Lyndell’s Bakery Lyndells, an old-school place in Somerville, MA, where you grab a paper number from the 1950’s dispenser by the door. The 1960’s curved glass cases display cakes, Italian cookies, pies, cakes, cannolis, and…
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Unlock a Killer Marketing Message: Follow These SIX STEPS Now!
When it comes to profitable businesses, one of the biggest drivers to gaining audience share is how well your audience understands your messaging. Your messaging can make your customers brand loyalists and directly affect a campaign’s effectiveness – if you get it right. Being on point with your marketing messaging can affect how your audience…
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The ONLY Four Things You Need to Start a Profitable Business (that you love).
When we hand a child a violin for the first time, we don’t expect them to map out their worldwide concert tour. We don’t hand a kid their first pair of ice skates and start talking about preparing for the next Olympic games. Yet that’s what we often expect of new business owners. Business coaches…
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Why you MUST be authentic on social media
I’m not worthy “My opinion doesn’t matter” “I’m not like other people” “I’m just shy” “Social media exposes too much” “I don’t look/think/feel like everyone else here” Do any of those things resonate with you? Social media has a lot of layers. To some people, it’s a big ol’ party. They are out, sharing everything…
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