woman building her profitable business by demystifying sales and marketing

Demystifying Sales and Marketing: What You Need to Know

Many businesses use the terms sales and marketing almost interchangeably. While related, sales and marketing have different aims and mindsets. Although closely related, sales and marketing are two distinct facets of business that serve different purposes and employ different strategies. Making the distinction can help you with both. How marketing and sales are different Objective:…

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woman building her profitable dream business without overwhelm

Overcome Overwhelm: How to Build Your Dream Business Step-by-Step

When we hand a child a violin for the very first time, we don’t expect them to map out their worldwide concert tour.   We don’t hand a kid their first pair of ice skates and start talking about preparing for the next Olympic games. Yet that’s what we often expect of new business owners.…

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