woman working at home building her profitable business using email market

Surprise! Email is *still* your best ROI for advertising

The Undeniable Power of Email Marketing in the Digital Age Hey there! In our fast-paced digital world, it’s easy to get swept up in the latest social media trends and flashy marketing tactics. But there’s one old-school method that still packs a serious punch: email marketing. You might be wondering, is email marketing worth it?…

Read More
smiling woman holding packages not confusing her customers as she builds a profitable business

Do you confuse your customers? Do This Instead – Starting NOW!

Listen to Your Customers and Use Their Language Why you MUST listen to your customers, tune your sales pitch to your customer’s expectations, and use their language. Do you speak in acronyms and jargon to show off your expertise? Business owners often get caught up in their industry jargon and technical terms. Instead of impressing…

Read More
two women business owners building a profitable business outsource

Why Outsourcing is the SECRET ingredient for successful businesses.

Have you found a new product or service that you want to add – but you don’t have the time or resources? Adding new services your business sells and fulfills itself can be a great idea, but it’s not always practical. Perhaps clients are asking for a service or product you don’t provide, and you…

Read More
woman building a profitable business by understanding the difference between sales and marketing

Want to PROFIT? Understand the difference between SALES and MARKETING

Many businesses use the terms sales and marketing almost interchangeably. While related, sales and marketing have different aims and mindsets. Although closely related, sales and marketing are two distinct facets of business that serve different purposes and employ different strategies. Making the distinction can help you with both. How marketing and sales are different. Objective:…

Read More
women building a profitable business by no relying on their gut feeling

NEVER Rely on a “Gut Feeling” to Grow and Profit

You run an ad or offer a new product. You get new customers. Yeah! But should you be happy? Maybe. But maybe not. Tunnel Vision Many business owners only create one version of an offer or ad. They have a “gut feeling” because they tried something like this before, and it worked. Or maybe they…

Read More
car in snow story is secret sauce for profitable business

How to add the “secret sauce” for your business.

What turns an ordinary recipe into something extraordinary? A dash of the unexpected. A bit of “secret sauce.” As a business owner, it can be hard to get the attention of your audience. There is a LOT of noise out there. To get noticed, one of your biggest assets can be your authenticity – and…

Read More
woman working on her profitable business by fixing three seo mistakes

Why you MUST Fix These Three SEO Mistakes. NOW.

Here is a funny/not funny joke: Q: Where do you hide a body? A: On the fourth page of Google search results. No one ever looks there.   When many people want information about something, they head to the internet. 93% of all web traffic originates through search engines. Google alone processes about 5.6 billion…

Read More