Browne & Company Blog
You can find out right now what your customers want to buy, if you do this one thing.
Too often, business owners do all the talking and none of the listening. After all, we are the experts in our products and services. We get wrapped up in following our internal sales script and often forget to pick up on the cues that what we are trying to sell may not match our customers’…
Email Funnels 101: The only four things you need to know.
Everyone talks about email funnels…but you might not know exactly what an email funnel does unless you read marketing blogs and hang out with sales geeks (guilty on both counts). Sometimes, email sales funnels can feel complicated and technical. It doesn’t have to be. Email can be one of your business’s biggest profit drivers. Creating…
Do your customers feel special? No? Then you are leaving money on the table.
Do you consistently interact with your existing customers? A printing company contacts me quarterly. I did a lot of business with them 15+ years ago when I had clients with many print projects. The printing company impressed me with its great work and reasonable prices. It is also responsive and easy to work with. They…
Build your brand message, and watch your profits SOAR.
If you want to add fuel to your bottom line, the fastest path is through your marketing message. However, crafting a message that resonates with your audience can be difficult – and a lot of trial and error. It can be challenging to create an ideal on-target message that hits your audience’s pain points, highlights…
How can your business tap into the holidays? Hint: It’s easier – and more profitable – than you think.
Regardless of what your business sells, offering seasonal-, holiday-, or event-themed promotions can help drive sales. Your business can tap into the Christmas, Valentine’s Day, Black Friday, Cinco de Mayo, Chinese Lunar New Year, Back-to-School, Easter holiday promotion, and many other local, cultural, and regional holidays. Why would you want to promote your business when…
Unlock Nike, Spanx, and Starbucks’ Secrets to Greatness – Right Now!
What does your new (or not yet) business have in common with Nike, Spanx, Amazon, and Stonewall kitchen? A lot actually. Each of those businesses started with someone having a crazy idea and chasing their vision. (BTW: readi to the end to find out one more amazing fact about each business) Spanx: From Fax machines to…
Are you using this valuable resource? Your customers are a hidden asset waiting to be tapped.
What if you could assemble a room of experts on your products and services? People who know the ins and outs of every bit of your product. The good news is that you already know your experts. Your best experts are your customers. Asking for customer feedback is easier than you think. Customers are experts…
Can you build your brand and engagement? YES. Use these 11 tips to get started now.
Having a recognizable brand helps clients in two big ways. Understand what you do. It is a waste of time (and money) when you attract prospects who have no need or desire for what you do or sell. Understand who you serve. Your business serves a particular audience. If you sell gardening tools, you want…
Answer This, or Lose the Sale
Your buyers are searching for answers—show up with the right content or risk losing them to a competitor.
How can your business grow and profit? Use AI
AI can be your secret sales agent You can use the power of AI to help identify leads, trends, and sales opportunities for your small business. Here are three ways you can use AI to streamline and enhance your sales process. #1 You can use AI to find and prioritize leads You need leads to…
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Watch Your Fave Shows AND Make Money? Here’s the Surprising Hack.
It can’t possibly be this easy to make money….can it? Meet Sara. She’s a busy mom with two very active kids and a part-time job that takes up way too much of what little free time she has. Sara loves her quiet evenings on the couch after the kids are in bed. She curls up…
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Hustle Hack #40: Create Once – Republish Everywhere
Create Once, Publish Everywhere One of the biggest time-wasters for new affiliates is treating every platform like it needs brand-new content. The truth? You don’t need to reinvent the wheel – you need to repurpose it. Here’s how it works: 👉 Start with one core piece of content. Write a blog post, record a quick…
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Hustle Hack #39: Write Like You Talk
Write Like You Talk With all the auto-generated AI (crap) content being generated, your audience is well-tuned to authenticity. And – spoiler alert – most AI-generated content sounds like your 8th-grade English teacher translated by someone whose first language is not English. Ok. Only a little bit. However, if your content sounds stiff or is…
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Hustle Hack #38: Schedule for the WIN
Schedule for the WIN “I’ll post later” is the kiss of death for consistency. Life gets in the way. Kids get sick. Dinner burns. Suddenly, “later” never happens. There are several solutions: Schedule your content using built-in tools such as Meta Planner for FB + IG. Schedule using platform-specific tools such as Tailwind for Pinterest.…
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Hustle Hack #37: The “3-Question Test” Your Content MUST Pass
The “3 Question” Test Before Hitting Publish Ever post something and later think, “Oops, that didn’t land”? Or you post and the only comments are from confused readers? Avoid that mistake with the 3 Question Test. Before you hit publish, ask: 1️⃣ Does this solve a problem? Every piece of content should make life easier for…
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Hustle Hack #36: Batch for Outreach
Batch Your Graphics for Bigger Reach Creating one pin, one IG post, one FB graphic at a time is like doing laundry one sock at a time – inefficient and exhausting. And it keeps your social outreach in the slow lane. While you might wish to have a more curated, intentional social persona, your business…
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Hustle Hack #35: One Link Rule
The “One Link” Rule Here’s a hard truth: too many links = no clicks. It’s called “decision fatigue.” When you throw 5 different affiliate links into one piece of content, your audience freezes. Which link is the best? Should they click the software or the book? Instead of choosing one, they choose none. Solution: stick…
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Hustle Hack #34: Templates For The Win
Use Templates, Not Blank Pages Starting from scratch is exhausting. And here’s the thing: you don’t have to. Professional marketers, copywriters, and even bestselling authors rely on templates. Why? Because structure creates freedom. Think of a template like a recipe. The ingredients (your words) change, but the framework stays the same. For example, every chocolate…
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Hustle Hack #33: Five Minute Content Creation
The 5-Minute Rule for Affiliate Writing Blank page paralysis is real. You open your laptop, ready to write, and suddenly you find yourself scrolling Facebook, reorganizing your sock drawer, or Googling “what’s for dinner.” Here’s the fix: the 5-Minute Rule. Set a timer for 5 minutes and just write – no editing, no deleting, no…
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