Browne & Company Blog
How to Leverage the Power (and Profit) of Email Marketing
In our fast-paced digital world, getting swept up in the latest social media trends and flashy marketing tactics is easy. You’ve heard the hype: The money is in TikTok! Make dance videos about your product! You MUST create at least 18 pieces of content a day for FB if you want eyeballs! But there’s one…
No money? You really CAN start a business RIGHT NOW.
How to Start a Business with Little (or NO) Money Hey there! If you’re reading this, chances are you’ve been dreaming about starting your own business but maybe haven’t taken the plunge yet. Maybe you’re feeling a bit scared, or perhaps you think it’s not the right time. I get it – starting a business…
Surprise! Email is *still* your best ROI for advertising
The Undeniable Power of Email Marketing in the Digital Age Hey there! In our fast-paced digital world, it’s easy to get swept up in the latest social media trends and flashy marketing tactics. But there’s one old-school method that still packs a serious punch: email marketing. You might be wondering, is email marketing worth it?…
Need new customers? Find high-value prospects NOW.
Need more high-value customers? Make a plan and find them fast. Instead of waiting for prospects to find you, why not go out and find them? If you sell a high-value product or service, finding prospects and audiences can be challenging unless you know where to look. There are lots of “watering holes” where your…
Go on the HUNT for new customers
Did you know that lions are smart hunters? Lions do not possess the keenest senses in the animal kingdom. Many other animals (including the animals that the lions are hunting) are bigger or stronger or have a keener sense of smell. What lions lack in physical ability, they make up for in other ways. Their…
Do you confuse your customers? Do This Instead – Starting NOW!
Listen to Your Customers and Use Their Language Why you MUST listen to your customers, tune your sales pitch to your customer’s expectations, and use their language. Do you speak in acronyms and jargon to show off your expertise? Business owners often get caught up in their industry jargon and technical terms. Instead of impressing…
“Steal” From Your Competitors Starting NOW – It’s LEGAL and ETHICAL
Do you have a competitor who seems to always be #1 in your market? Want to figure out what their “secret sauce” is? Learn how to “steal” what they are doing! Figure out how to replicate or adapt it- or even better, improve the process and beat your competition! Using these tips, you can dig…
Why Outsourcing is the SECRET ingredient for successful businesses.
Have you found a new product or service that you want to add – but you don’t have the time or resources? Adding new services your business sells and fulfills itself can be a great idea, but it’s not always practical. Perhaps clients are asking for a service or product you don’t provide, and you…
Leverage pricing psychology to supercharge your PROFIT – NOW!
There’s a lot of psychology when selling. Your customers are influenced when you present your price and the context around your pricing. Simple shifts in how you price and present can make a major difference in your profits. To effectively use pricing psychology, you need to understand the following: You must understand your audience AND…
Want to PROFIT? Understand the difference between SALES and MARKETING
Many businesses use the terms sales and marketing almost interchangeably. While related, sales and marketing have different aims and mindsets. Although closely related, sales and marketing are two distinct facets of business that serve different purposes and employ different strategies. Making the distinction can help you with both. How marketing and sales are different. Objective:…
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When You Specialize You Unlock the Path to Greater Income
Think of your own life. Your doctor may refer you to an orthopedic surgeon to help you solve back problems. If you’re rewiring your house, you call an electrician, not a handyman. Are you building a skyscraper? You’ll hire an architect who has won awards for their tall buildings, not a local homebuilder. These specialists…
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Unlock Business Growth: The Power of Building Your Brand
When you’re just starting out, building your brand can feel overwhelming. But it can be easy – when you have a plan. If you put a plan in place before you start, you will be much more strategic about how you spend your time and money. My CATCH Branding system is a framework to help…
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Overcome Overwhelm: How to Build Your Dream Business Step-by-Step
When we hand a child a violin for the very first time, we don’t expect them to map out their worldwide concert tour. We don’t hand a kid their first pair of ice skates and start talking about preparing for the next Olympic games. Yet that’s what we often expect of new business owners.…
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Leverage “The Princess Bride” Strategies to Supercharge Your Business – NOW!
If you are trying to build your business, you might be surprised to find that The Princess Bride has some great lessons that can help you find success, inspiration, and, yes, more profits. Here are TEN lessons you can apply starting today. 1 – It might take you a while to really succeed: The Princess…
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Rise to the Top: Proven Strategies for Aspiring Female Entrepreneurs
In recent years, there has been a significant increase in the number of women starting new businesses. According to American Express, women-owned businesses grew by 58% from 2007 to 2018, more than twice the rate of all businesses. So what’s behind this trend? Better education: According to the National Women’s Business Council, women now earn…
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Find Out If Your Audience is Listening – Act Now!
When it comes to profitable businesses, one of the biggest drivers to gaining audience share is how well your audience understands your messaging. Your messaging can make your customers brand loyalists and directly affect a campaign’s effectiveness – if you get it right. Being on point with your marketing messaging can affect how your audience…
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Do You Understand Your Customers’ Buying Motives? Learn NOW!
It’s Sunday morning… I take my dog and head out for our walk. On the way back, I stop at Lyndell’s Bakery Lyndells, an old-school place in Somerville, MA, where you grab a paper number from the 1950’s dispenser by the door. The 1960’s curved glass cases display cakes, Italian cookies, pies, cakes, cannolis, and…
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Unlock a Killer Marketing Message: Follow These SIX STEPS Now!
When it comes to profitable businesses, one of the biggest drivers to gaining audience share is how well your audience understands your messaging. Your messaging can make your customers brand loyalists and directly affect a campaign’s effectiveness – if you get it right. Being on point with your marketing messaging can affect how your audience…
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The ONLY Four Things You Need to Start a Profitable Business (that you love).
When we hand a child a violin for the first time, we don’t expect them to map out their worldwide concert tour. We don’t hand a kid their first pair of ice skates and start talking about preparing for the next Olympic games. Yet that’s what we often expect of new business owners. Business coaches…
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