Do your customers feel special? No? Then you are leaving money on the table.
Do you consistently interact with your existing customers? A printing company contacts me quarterly. I did a lot of business with them 15+ years ago when I had clients with many print projects. The printing company impressed me with its great work and reasonable prices. It is also responsive and easy to work with. They…
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Build your brand message, and watch your profits SOAR.
If you want to add fuel to your bottom line, the fastest path is through your marketing message. However, crafting a message that resonates with your audience can be difficult – and a lot of trial and error. It can be challenging to create an ideal on-target message that hits your audience’s pain points, highlights…
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How can your business tap into the holidays? Hint: It’s easier – and more profitable – than you think.
Regardless of what your business sells, offering seasonal-, holiday-, or event-themed promotions can help drive sales. Your business can tap into the Christmas, Valentine’s Day, Black Friday, Cinco de Mayo, Chinese Lunar New Year, Back-to-School, Easter holiday promotion, and many other local, cultural, and regional holidays. Why would you want to promote your business when…
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Unlock Nike, Spanx, and Starbucks’ Secrets to Greatness – Right Now!
What does your new (or not yet) business have in common with Nike, Spanx, Amazon, and Stonewall kitchen? A lot actually. Each of those businesses started with someone having a crazy idea and chasing their vision. (BTW: readi to the end to find out one more amazing fact about each business) Spanx: From Fax machines to…
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Are you using this valuable resource? Your customers are a hidden asset waiting to be tapped.
What if you could assemble a room of experts on your products and services? People who know the ins and outs of every bit of your product. The good news is that you already know your experts. Your best experts are your customers. Asking for customer feedback is easier than you think. Customers are experts…
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Can you build your brand and engagement? YES. Use these 11 tips to get started now.
Having a recognizable brand helps clients in two big ways. Understand what you do. It is a waste of time (and money) when you attract prospects who have no need or desire for what you do or sell. Understand who you serve. Your business serves a particular audience. If you sell gardening tools, you want…
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Answer This, or Lose the Sale
Your buyers are searching for answers—show up with the right content or risk losing them to a competitor.
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How can your business grow and profit? Use AI
AI can be your secret sales agent You can use the power of AI to help identify leads, trends, and sales opportunities for your small business. Here are three ways you can use AI to streamline and enhance your sales process. #1 You can use AI to find and prioritize leads You need leads to…
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Beginner’s Blueprint: 3 Steps to Launch Your Profitable Business
Thinking about starting a business? Here are the THREE key questions to ask. What is the basis for a successful business? Do you like (or better love) what you do? Are you great at this (or at least better at it than your client)? Is what you do something that’s hard or unpleasant for your…
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Email marketing for the WIN. Get started NOW.
Email sales funnels Want more sales? Want to build a list? Want to automate your sales process? There is a simple way: Create a sales funnel. If you are new to email funnels, they can seem overwhelming. So, let’s take a step back and understand how they work and the key parts of every stage…
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